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06-21-2019: Under Armour's Stock Share Structure Is Not Its Only Funky Attribute

One of the things we like about what is regarded as a rather "funky" corporation Under Armour, Inc. is its application software "MyFitnessPal.Com", which is designed to help people desiring to lose weight. The corporation tries to appeal to younger customers seeking physical fitness by addressingn their shopping needs for apparel, and in particular, athletic shoes.

Under Armour stock (UA) is available in Class A and Class C shares, and it is the Class C we are attempting to review here. Class C (non-voting) gives one slightly more bang for your buck.

We think the management in its desire to appeal to the young physically-fit crowd has overdone the slogans both in its sales campaigns and in its attempt to appeal to investors, while maintaining a somewhat limited corporate governance structure. There appear to us to be just too many negatives on this stock to jump on board recent positive trader sentiment. Considerations include somewhat poor fundamentals, earnings prospects, the condition of the apparel industry as a whole, recent trade restrictions, lack of retail outlets, institutions selling the stock, and extremely negative research organization reviews. Part of the "story" on this stock is the owner, founder, and management of the corporation which in some ways is unusual, in others what one would expect from Wall Street taking care of itself.

With $5 billion in annual sales, the corporation may be too big to fail, could make a great trading stock, and with continual restructuring and attempts to reposition itself, would seem to be on a fairly level low-risk track but we would currently consider it a very strong sell stock.

Our recent article on Under Armour, Inc. (UA) is in the Archives Section Below.

Zenith's Active List of 39 Stocks as of 06/22/2019

(Updated once a week, usually on Saturday except when less than 5 trading days in the week.)

Note: Zenith tries to pick only stocks which are shortable, but sometimes stocks appear afterward on the SEC Regulation SHO list of stocks which are not shortable, which is beyond our control. On some stocks, Zenith may hold more than the number of shares it trades in its inventory. Thus the "short" sale of such a security would technically not be a "short" sale for us and not subject to SEC rules regarding selling securities which are not deliverable. Also, stocks pop on and off the list available for shorting on successive days, so the presence of a stock on the current SHO list doesn't mean it was there at the time it was shorted.

Stocks recently restricted by SEC Rule 201 as not shortable unless we already have a position which are on our Active List include: IIN (12/01), EROS (6/06), CYBR (4.18).

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What are the last three entries in the Active Stocks chart list? These represent typical high-, mid-, and low-cap mutual funds to help us gage the tenor of the stock market as a whole.

Archive List

06-21-2019: Under Armour, Inc. (UA): Some Things Not To Like About This Stock

06-15-2019: Xperi Corporation (XPER): Confusing Array of Licensed Technologies

06-06-2019: Eros International plc (EROS): Media Made in India

05-19-2019: Cardtronics plc (CATM): Cashless Society Not Likely

05-10-2019: Lithia Motors, Inc. (LAD): Internet-Linked Dealerships

05-03-2019: Portland General Electric, Inc. (POR): Interesting History

04-27-2019: Rent-A-Center, Inc. (RCII): Management Avoids a Hostile Takeover

04-23-2019: Church & Dwight Co., Inc. (CHD): Sets Reporting Standard

04-18-2019: CyberArk Software, Ltd. (CYBR): Cyber Security Relies Upon Foreign-Based Technology

04-11-2019: Calix, Inc. (CALX): Risky, Riding on the Edge

04-04-2019: RH (RH): Troublesomely Funky

03-28-2019: Carter's Inc. (CRI): Infants' and Babies' Wear Manufacturer

03-22-2019: Domino's Pizza Inc. (DPZ): Large Negative Shareholder Asset Value

03-15-2019: Wesco International Inc. (WCC): Venerable Electric Parts Supplier

03-10-2019: Exela Technologies Corporation (XELA): Who Are Those "Analysts"?

03-01-2019: Eaton Corporation (ETN): Electric Power Products Mfr Based in Ireland

02-22-2019: Abercrombie & Fitch Co. (ANF): Teen and Kid Fashions

02-17-2019: Whiting Petroleum Corporation (WLL): Crude Oil Price Recovery

02-11-2019: HMS Holdings, Inc. (HMSY): Healthcare Management Software

02-04-2019: Kemet Corporation (KET): A Leader in Capacitor Development

01-30-2019: Etsy, Inc. (ETSY): Of Benefit To Whom?

01-23-2019: Ameresco Corporation (AMRC): Energy Saving Infrastructure Improvement

01-18-2019: Verso Corporation (VRS): Struggling Paper & Pulp Industry

01-12-2019: Canadian Pacific Railway Ltd. (CP): Iconic and Facing Increased Traffic

01-05-2019: Great Lakes Dredge &I Dock Corporation (GLDD): Dredging Infrastructure Work

12-21-2018: Vericel Corporation (VCEL): Leg Cartilage Injury Medications

12-11-2018: Veeva Systems, Inc. (VEEV): Internet Software or Healthcare Industry Stock?

12-08-2018: Community Bankers Trust (ESXB): Some Information Missing

12-01-2018: Intricon Corporation (IIN): Less Expensive Hearing Devices

11-27-2018: Gentex Corporation (GNTX): Mirrors, Cameras, Remote Control

11-14-2018: Evertec, Inc. (EVTC): Puerto Rican Financial Industry Stock

11-10-2018: Zenith's Monthly Traffic Report for October

11-05-2018: Infosys, Ltd. (INFY): A Large India Information Technology Company

10-31-2018: Comtech Telecommunications, Inc. (CMTL): Commercial and Government

10-27-2018: Masonite International, Inc. (DOOR): Don't Close the Door On It

10-21-2018: Cree, Inc. (CREE): Staving Off Foreign Competition in Lighting and Inverter Products

10-13-2018: Twitter, Inc. (TWTR): Removal of Extremist Accounts Hurts Bottom Line

10-09-2018: Vicor Corporation (VICR): Tech Stock Short Sale Candidate

10-03-2018: Innoviva, Inc. (INVA): Relief for Emphysema Sufferers

09-28-2018: Pyxus International, Inc. (PYX): Hard To Tell What's There

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Trading in stocks involves risk, and past performance is no guarantee of future profits.   Zenith doesnot sell advice nor does it manage discretionary accounts other than its own.  Readers should be aware of the vested interest that all traders / brokers have in encouraging other traders to make the same transactions.    No one should follow investment advice blindly. This web site should be used only as a "sounding board" forconfirming one's own opinion.   Any suggested order placements should be reviewed and reset to fit current market conditions by individual traders.  

Recommendations may include trades which have already been made on the same or a previous day,otherwise the issue is placed on a "watch list."  Suggested stock trades are based upon an approximate maximum $30,000 capitalization requirement per trade.   Zenith's actual trades may be larger.

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